Tech14 Consulting Group
LET'S CREATE SOMETHING EXTRAORDINARY TOGETHER
OUR APPROACH
CREATING SOMETHING EXTRAORDINARY is not for the feint of heart. It requires us to step outside our comfort zone and expose our ideas to our target customers before we know if we have anything they actually want! Failure is likely early in this process - but that's OK. In fact, it's welcome. Only by failing do we learn where the real opportunities lie - where we can provide truly differentiated value to customers.
The key is to fail forward. That's where we come in. We help you fail in a productive, as opposed to destructive, way. Using techniques and skills we've learned from the most innovative companies - Boeing and Amazon among them - we will get you to product-market fit as quickly as possible. And we'll develop a winning go-to-market plan with a clear understanding of the competitive ecosystem.
Services we provide include:
/ Human-Centered Design
/ Competitive Market Analysis
/ Outcome-Based Roadmaps
HCD is the key to successful products. From user research, through prototyping and usability testing, development and backlog grooming - and all points in between - we engage users in a continuous build, measure, learn feedback loop, failing forward until we've found product-market fit.
With a focus around the identification, development and messaging of how we can differentiate your products and services, we ensure you have a strong grasp of the current marketplace, where your competitors are headed and how you can position your chess pieces to accelerate growth.
We assimilate all of the user-centered design and market analysis work to develop a product/portfolio roadmap that maximizes your customers' lifetime value with a regular cadence of releases that align with internal capabilities and market maturity.
/ Partner Strategy
Build vs. Buy, On/Off/Nearshore Development, Direct Sales vs. Channel Sales, IP Acquisition, Conflicts of Interest... good partnerships are based on these decisions and more. We help you navigate the playing field by focusing on what matters most.
/ Startup Basics
Got an idea? Now what??
Everything can seem overwhelming when you're just starting out - setting up an LLC, onboarding talent, IP protection, venture capital... the list goes on. We help you navigate that maze and eliminate the white noise so you can focus on what matters.
/ Product Innovation
You've done your field research, built your MVP, and achieved product-market fit... congrats! Now it's time to go get your share of the market. We collaborate on your operating plan, marketing and sales execution strategies, pricing model, staffing, and more to ensure you meet your growth target in a sustainable way.
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VINCESONSON, MANAGING PARTNER
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BIOGRAPHY
I lead organizations to breakthrough innovations by thinking big and being customer obsessed. Working backwards from real customer problems, I arrive at solutions that deliver true customer and business value. Using tools and methodologies including design thinking and lean startup, I combine my expertise in innovation, design thinking, human-centered design, product management and lean Agile practices to create delightful experiences that drive quantifiable results.
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My professional experience includes Amazon, Boeing, Dassault Systemes, Heinz, and other global corporations. I also have experience leading startup and second stage companies.
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I completed my undergraduate studies at Yale University and Carnegie Mellon University and received my MS in Human Computer Interaction from Iowa State University. I was a 2-sport athlete in college and a member of the St. Anthony Hall society at Yale.
I reside in Sullivan’s Island, SC, and Pittsburgh, PA.
“Making the simple complicated is commonplace; making the complicated simple – awesomely simple – that’s creativity.”
Charles Mingus
CLIENTS
Vince is a proven professional who can help an organization establish a roadmap to their desired end-state or outcome.
He achieves this through a pervasive commitment towards simplification – which results in shortening the distance between company and customer.
Vince is able to see things from the customer's perspective and understand the market needs, make informed decisions to distill to those factors that matter, and to clarify/communicate the message in a way that is easy to understand and delivers upon the value proposition. His blend of technical and business skills is a huge asset in today’s world, which requires strategic planning to be linked to technology and requires IT decision-making to be dictated by the business needs.
CEO, Early Stage Software Company
We hired Vince for his skills and approach to developing a strategy in the software industry.
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Specifically, we leverage his experience to create a voice of customer platform, and create a pragmatic approach to obtaining feedback from the market to further test proof of concept.
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Our development, project management and sales team members all benefited from his pace and methodical approach.
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Furthermore, he was able to learn our product platform in a short period of time, and met deadlines with vigor.
CEO, Successful Startup Exit
Jack Trout famously titled book “Differentiate or Die” defined how the most progressive and successful companies look at their marketplace. Vince's skills, and the services he provides his clients, focus around the identification, development and messaging of how they can differentiate their products and services.
Most businesses leaders simply don’t have the bandwidth to survey the current market and are unaware of the similarities of their offering with those of their competitors. They may also not be leveraging messaging of their core strengths in a way that can help accelerate growth.
Vince works with our team to ensure we have a strong grasp of the current marketplace, where our competitors are headed and how we can position our chess pieces to ensure success.